MC Marcio Cavalheiro
Performance Marketing

Paid acquisition for international offers.

I am Marcio Cavalheiro, an independent digital marketer based in Brazil. I plan, launch and optimize paid media campaigns — and build the tracking and reporting that tell me whether they actually worked.

About

Who is behind this site.

I work independently on paid acquisition, mainly through Google Ads and Meta Ads, promoting products and offers in international markets. My focus is the part of the job that can be measured: search intent, offer fit, creative testing, landing page alignment and cost per acquisition.

Around the campaigns I build the supporting systems — landing pages, conversion tracking, dashboards and small automations — so that budget decisions come from data instead of impressions. I also run content-driven social media projects, where the same discipline applies: measure what works, repeat it, drop the rest.

  • Based inBrazil (UTC−3), working with advertisers and networks worldwide
  • ChannelsGoogle Ads, Meta Ads, organic social, email
  • CategoriesHome & DIY, digital products and online education, general e-commerce
  • LanguagesPortuguese (native), English

What I do

Four things, done end to end.

Paid search

Google Ads campaigns built around search intent: keyword research, ad copy, landing page alignment, and continuous work on bids, budgets and negatives.

Paid social

Meta Ads for direct-response offers: creative testing, audience structure and the iteration cycle that separates a winning angle from a coincidence.

Affiliate campaigns

Promotion of third-party offers through CPA and revenue-share networks, run within each network’s terms and each ad platform’s advertising policies.

Tracking & reporting

Conversion tracking, attribution and simple dashboards, so that every decision to scale or cut a campaign has a number behind it.

Contact

Affiliate networks, advertisers and partners are welcome to reach out. I usually reply within two business days.

Prefer email? Write to imsafiliadosinternacionais@gmail.com.